SALMA REYES

Sustainable Product Development

What were you doing before you joined the Uprise program?

I began my career working with luxury hotel brands and before the program, I was leading Sales & Marketing for BeeVital, a global company focused on organic beekeeping solutions. In the past 1.5 years, the brand has experienced tremendous growth, and we recently received a European- wide registration for one of our products, so this has brought even more responsibilities to my role.

How has your career changed since graduating from Uprise Academy?

I decided to join Uprise Academy because I knew it would be beneficial for me to step out of my routine and strengthen my entrepreneurship skills so that I am more confident and focused towards scaling the growth of BeeVital. I’m using it to develop an effective relaunch strategy for the US market, tapping into the trend of sustainable urban beekeeping.

What was the biggest lesson you learned after joining UpriseAcademy?

Discovering how to maximise my productivity, manage my time better and to stay focused in a constantly changing environment. When I return to my workplace, I’m looking forward to continuing building on these healthy habits, like giving myself time to reflect and consistently set goals to push myself.

What advice would you give to someone thinking about applying for the program?

Don’t limit yourself with expectations and embrace the unexpected moments and growth that come from new, challenging experiences.