Startup Marketing

What were you doing before you joined the Uprise program?

I come from a small family and had a very normal upbringing. Both my parents are doctors, and they really pushed me, so I always felt the need to do more and make them proud.

When I went to college, I was one of the best students in the class. After graduating, the normal path was to get a good job - check. After getting a good job, getting a boyfriend - check. After getting a boyfriend, getting an apartment - check. Getting engaged - check. I felt like I was crossing everything off a list, and I was doing a good job.

But I felt incomplete. I wanted to go travelling and live abroad but then life happened - my father got sick, there were a lot of family issues going on, I got engaged, and then we broke up. All of a sudden, I realised that I was over 30 and asked myself the question “Had I ever done anything for myself, to take some time and just enjoy life?” I knew I needed something to change my life.

How has your career changed since graduating from Uprise?

I feel like I changed a lot, not only personally but professionally. Personally, I’ve become much more open. Before, I would always be there for everyone but if you came to me, I would be a closed book. Now I feel like I can count on people, and my tribe is just like my family, something that I will have for life.

In terms of my professional side, I know that if Uprise experience didn’t happen, I wouldn’t make that change. I was always so interested in working in big corporations, I wouldn’t even consider working for a startup or applying for a small company. But now it feels so right - I work at a company with purpose.

What advice would you give to someone thinking about applying for the program?

If you’re up for getting to know incredibly amazing people, getting out of your comfort zone and getting in touch with yourself, you should do it.

After my interview for the program, I thought I wasn’t going to get in. But then 2 days later, I got the call and he said yes! It took me just a few minutes to decide, it was very easy decision for me. Then I quit my job and told my mum that I’d quit and I was going to live in Asia for 3 months and study. I remember she asked straight away “Good, but will you still have your job when you come back?” And I told her “Mum, I’m sure that if and when I come back to Brazil, I’m not going to have the same mindset, I won’t be interested working for the same company and the same people. I’m sure this will change my life”.